He asked people to send him uplifting photos and stories of their parents/grandparents when they immigrated. It quickly gained popularity, and the hashtag began trending within hours.
Nikesh wanted to put faces to the conversation now that 'immigrant' has become a word void of all meaning - the faces behind each abusive comment slowly fading until it's a blur of people who 'don't look like us'.
Going through this hashtag, you see the beautiful faces, all the accomplishments and most importantly, all the love.
Nikesh is editor of The Good Immigrant, which you can pre-order now.